09 Jun Truth Initiative, Mayo Clinic introduce new smoking cessation program
By Michael Johnsen
WASHINGTON — Truth Initiative, in collaboration with Mayo Clinic, on Thursday announced the EX Program, a quit-smoking program designed for employers, health systems and health plans to offer to their employees and members. The fully digital program expands upon EX, the consumer platform launched in 2008 that has helped more than 800,000 smokers. Research shows that following the EX plan quadruples a smoker’s chance of quitting.
“We developed the EX Program to fill a gap in the market,” stated Robin Koval, CEO and president of Truth Initiative, a national public health organization. “Organizations are still burdened with the financial and health impacts of smoking, and many are frustrated with the poor results they’re seeing from wellness programs. Tobacco use is a complex addiction that requires specialized treatment from a provider with deep expertise and experience. We aim to be that provider.”
EX Program participants receive digital coaching and medication support from tobacco treatment specialists at the Mayo Clinic Nicotine Dependence Center and Truth Initiative, along with proven quitting tools and an online community of thousands of smokers and ex-smokers. Employers and health plans receive frequent reports on employee engagement and outcomes, along with guidance on promoting the program and setting workplace tobacco policy. The EX Program also helps employers meet requirements for wellness programs under the Affordable Care Act.
According to the Truth Initiative, statistics make clear why an innovative, advanced approach is needed. As many as 68% of smokers want to quit. And while 55% of smokers make a quit attempt annually, only 7% are successful.
Each year a smoker costs an employer nearly $6,000 more than an employee who has never smoked.
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